Gordon Brown and the new seriousness
Seriousness is the new black. Or, if not, at least it is the new Brown. It is one of the key themes that Gordon - pictured left - wants to stress, in a Labour leadership contest where the outcome is about as much in doubt as the next general election in Singapore. Evidence? Well, there’s the growth of book clubs, apparently. And, er, that’s about it.
Sure, it’s a good thing that people are buying more books. Apparently even Posh read one. Once. But let’s have some context here. The non-fiction bestseller listings are currently topped by the autobiography of Wayne Rooney’s girlf.
When Prospect starts outselling Heat, and Newsnight beats Celebrity Big Brother in the ratings, then I’ll start to give Brown’s claim credence.
Remember the aftermath of 9/11? Several commentators solemnly reassured us that never again would newspapers be driven by vacuous celebrity and consumer drivel. It didn’t take long for most to revert to type.
These days, the first task after purchasing the Saturday papers is to weed out superfluous supplements, which usually amount to over half the bundle. Why bother with investigative journalism, when you can put on readers with a freebie gardening mag instead?
For a short period under the editorship of Piers Morgan – journalistic pedigree: Sun showbiz writer – the Daily Mirror made a credible effort to provide serious news in an accessible manner. Circulation fell, and after a scandal involving faked pictures of squaddies urinating on Iraqi prisoners, he got the chop. The celebs returned to the front page.
Some time after his ouster, I coincidentally happened to be in the Islington branch of Borders while he was holding a book signing. Let’s just say the queues weren’t snaking all the way down the Pentonville Road back to Kings Cross, so I decided to have a word with the guy, albeit without purchasing his tome on footie.
I said some nice things about the Mirror under his tenure, and told him I had consistently bought the paper while he was at the helm. He glared back and snarled at me: ‘Shame you didn’t get your fucking mates to buy it too.’ Zero out of ten for personal charm, Piers.
It’s the same story with television. Bruce Springsteen recorded the album track ’57 channels (and nothin’ on)’ in 1992. Some 15 years later, the main problem with The Boss’s prognosis is that he was out by a factor of ten.
Of all the criticisms that can be levelled at capitalism, its deleterious effects on the mass media and culture in general are probably way down the list. But the persistent drive for market share inevitably brings a generalised dumbing down in its wake.
I think it was Christopher Hitchens who – asked his opinion on the personal life of some starlet, or perhaps another matter of equally pressing importance – responded with a quip along the lines of: ‘Actually, it’s good of me to even notice her existence’.
I don’t particularly care whether or not Paris Hilton gets a 45-day stint in accommodation somewhat less luxurious than the kind that build the family fortune, or whether a 23-year-old bloke I’ve never met - and almost certainly never will meet - splits up with his girlfriend. Sorry, I really bloody don’t.
Seriousness is the new black. Or, if not, at least it is the new Brown. It is one of the key themes that Gordon - pictured left - wants to stress, in a Labour leadership contest where the outcome is about as much in doubt as the next general election in Singapore. Evidence? Well, there’s the growth of book clubs, apparently. And, er, that’s about it.
Sure, it’s a good thing that people are buying more books. Apparently even Posh read one. Once. But let’s have some context here. The non-fiction bestseller listings are currently topped by the autobiography of Wayne Rooney’s girlf.
When Prospect starts outselling Heat, and Newsnight beats Celebrity Big Brother in the ratings, then I’ll start to give Brown’s claim credence.
Remember the aftermath of 9/11? Several commentators solemnly reassured us that never again would newspapers be driven by vacuous celebrity and consumer drivel. It didn’t take long for most to revert to type.
These days, the first task after purchasing the Saturday papers is to weed out superfluous supplements, which usually amount to over half the bundle. Why bother with investigative journalism, when you can put on readers with a freebie gardening mag instead?
For a short period under the editorship of Piers Morgan – journalistic pedigree: Sun showbiz writer – the Daily Mirror made a credible effort to provide serious news in an accessible manner. Circulation fell, and after a scandal involving faked pictures of squaddies urinating on Iraqi prisoners, he got the chop. The celebs returned to the front page.
Some time after his ouster, I coincidentally happened to be in the Islington branch of Borders while he was holding a book signing. Let’s just say the queues weren’t snaking all the way down the Pentonville Road back to Kings Cross, so I decided to have a word with the guy, albeit without purchasing his tome on footie.
I said some nice things about the Mirror under his tenure, and told him I had consistently bought the paper while he was at the helm. He glared back and snarled at me: ‘Shame you didn’t get your fucking mates to buy it too.’ Zero out of ten for personal charm, Piers.
It’s the same story with television. Bruce Springsteen recorded the album track ’57 channels (and nothin’ on)’ in 1992. Some 15 years later, the main problem with The Boss’s prognosis is that he was out by a factor of ten.
Of all the criticisms that can be levelled at capitalism, its deleterious effects on the mass media and culture in general are probably way down the list. But the persistent drive for market share inevitably brings a generalised dumbing down in its wake.
I think it was Christopher Hitchens who – asked his opinion on the personal life of some starlet, or perhaps another matter of equally pressing importance – responded with a quip along the lines of: ‘Actually, it’s good of me to even notice her existence’.
I don’t particularly care whether or not Paris Hilton gets a 45-day stint in accommodation somewhat less luxurious than the kind that build the family fortune, or whether a 23-year-old bloke I’ve never met - and almost certainly never will meet - splits up with his girlfriend. Sorry, I really bloody don’t.

McDonald’s has launched a
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I don’t wanna hear about what the rich are doing/
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